THE INFLUENCE OF FOREIGN TELEVISION CONTENT ON UNIVERSITY STUDENTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Statement of Problem
Since the proliferation of Cable Television and to a larger extend the Internet, the cultural values and norms of the Nigerian youth have been misplaced. The culture has been relegated to the background, where only the elderly are seen practicing or holding part of their culture. The youth in Nigeria today dressed, speak, and interact using foreign cultural approach. Communal and interpersonal relationships that use to be our uniqueness as African and Nigerians has now given way to Western and Foreign way of life, with virtual presence. The computers have taking over our face to face conversation, virtual community and meeting places like face book, Instagram, twitter, whatsApp and other social media platforms have taken over our usual news time hour meeting, physical meeting and other forms of interpersonal communication that has maintained our relationship for ages. Today the youth in our society have accepted without questioning this foreign media, and the result is the birth of Hybridge local culture where the elderly and not familiar with, and the youths constantly trying to structure. Negligence and abandon of local culture are noticeable in the area of food choice, and eating habits, dressing, sexual orientation that are very alien to our cultural value. With the increase reliance on Media and the increasing influx of foreign media contents, morals which have distinguished us have shown sign disappearing and the emergence of the alien way of life especially among the youths. In his work O’Donnell (2007) claims that television content is a deduction of the society’s customs, values, norms and general practice such and fashion and communication style forms. Foreign television content is carrying largely the culture of the home country they are designed from. In the society today foreign television content are becoming more and more popular among Nigerian youths. This foreign television content ranges from Hollywood, Bollywood, European Football and other reality programs that have taken over our airwaves. 12 The display of foreign culture by most AUN students who never had any long time firsthand experience with other culture led the development of this research
Objective of the study
1. To survey the effect of foreign television content on AUN students.
2 To survey the most influential TV program.
3 To evaluate how exposure to foreign television programs does influence the following, of AUN students: lifestyle, food, communication, dressing and sexual orientation
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